Description: Inaugurated in 2011 by Wells Fargo, Business Express was created for companies with at least $1 million in annual sales and that have been in business for at least 3 years. In the two-day workshop, business owners get a clear perspective of their own business, the critical ingredients for efficient and effective operation, develop their own road map for growth and healthy bottom line and learn how to become a good leader their business needs to grow.
MODULE 1: Planning for Growth
Making strategic decisions requires careful consideration of internal and external factors. You will examine your operating environment, document company vision and goals, and develop growth strategies based on a thorough assessment of your company’s strengths, weaknesses, opportunities, and threats.
MODULE 2: Marketing: Research, Planning and Implementation
Thoroughly analyze your core competencies and competitive advantages—matching them to needs in the marketplace. Learn to protect your business from competition and develop strategies for effective, profitable pricing. Connect with customers using the latest marketing and communication tools.
MODULE 3: Leadership & Management
Focus on your changing role as the leader of your company. Identify people resources and leadership strategies that will be necessary to achieve your growth plan. Explore proven methods for hiring, compensating, and motivating your team.