Mango Enterprise develops trade relationships and operations for other U.S. companies in most Middle Eastern countries. In particular, Mango Enterprise helps companies meet the challenges of moving their products overseas—such as negotiating the maze of regulatory requirements—as well as navigating cross-cultural expectations and positioning the product in a way that takes into account local consumer behavior.
“For many American companies, exporting to the Middle East and North Africa (MENA) can seem too daunting to pursue,” explained Tarek Mango, Managing Director of Mango Enterprises. “Missing out on those markets results in a lot of missed opportunity for American businesses.” After a career in the private sector developing a thorough understanding of MENA markets, Mr. Mango founded Mango Enterprises to help U.S. manufacturers succeed in those markets.
The company’s core competence is in the health and medical care industries and primarily exports vitamins and nutraceuticals. The company started with an Exim express insurance policy and now has an EXIM small business multi-buyer policy. Its portfolio is concentrated in the Middle East with shipments to Kuwait, Saudi Arabia, and Jordan. Mango Enterprises’ partnership with EXIM allows the company to combine its expertise in navigating regulatory, political, and cultural environmental across the region with the financial security of EXIM’s export credit insurance. EXIM’s insurance protects American exporters from the risk of nonpayment and allows them to extend competitive credit terms. Mango Enterprise uses EXIM’s insurance to enter new markets by extending open account credit terms from 30 to 180 days without worrying about nonpayment. Since 2017, EXIM has supported the export of nearly $1.3 million of Mango Enterprises’ American-made products. “